With iGaming becoming a multi-billion dollar industry, casino operators have an opportunity to take advantage of influencer marketing in order to promote their products and services.
Influencers can work with iGaming brands in many ways, such as video ads, contests, giveaways, social media takeovers and more. The key is selecting the right influencers and creating effective campaigns.
1. Influencers are a trusted source of information
Social media influencers are individuals who have earned the trust and credibility of their followers through their engagement with fans, candid opinions on topics that matter to them, and genuine connections.
Influencers can be an invaluable asset to brands in getting their products or services in front of loyal consumers who already know and trust them. This makes them reliable sources of information that consumers can rely on when making purchasing decisions – especially during times of uncertainty.
That is why it is essential to collaborate with influencers who possess a niche and understand their audience. These individuals create content specifically for their niche and possess an uncanny ability to connect with their viewers naturally, which explains why they’re so successful at marketing your products.
2. Influencers are a valuable asset
Casinos that engage influencers are capitalizing on an invaluable asset. These individuals typically have a substantial online social following and can quickly identify products within their niche to promote.
For instance, a company looking to market an SEO tool might collaborate with an established industry leader who has earned notoriety for publishing white papers and blogs on best practices in internet marketing. Furthermore, this individual already has an expansive online social following of people seeking advice who are already familiar with his or her voice.
Influencers in this context are typically bloggers, content creators and podcasters who create social media posts, videos or podcasts that they share with their followers. Generally, these micro-influencers have smaller online followings than celebrities, making them less expensive to work with due to lower overhead costs.
3. Influencers are a cost-effective marketing tool
Influencer marketing is an efficient way to raise brand awareness, foster customer relationships and boost sales. However, it’s essential to select the right influencers and measure their performance in order to maximize your return on investment.
A great influencer will be able to foster trust with their audience through high-quality content. Furthermore, they should be an ideal match for your brand, with values and goals aligned.
One of the best ways to determine whether an influencer is suitable for your brand is by checking their social media channels. They should post regularly with content that pertains to their niche.
Additionally, influencers must be able to relate to their followers’ struggles and demonstrate empathy towards them. This trait is essential as it allows them to create a personal connection with their audience which often results in higher engagement rates and conversion rates.
4. Influencers are a powerful marketing tool
Influencers are an invaluable marketing resource that iGaming brands can utilize to increase their visibility and reach a wider audience. Furthermore, influencers have the potential to drive sales and boost revenues.
When selecting an influencer, it’s essential to choose someone with similar background and interests as your target demographic. Furthermore, make sure they have a large enough following so they can effectively reach your audience.
Additionally, ensure the content they create is in line with your brand’s values and objectives. Furthermore, inquire if they possess any technical proficiency in this area.
Influencers in the gaming industry can help introduce new games to a targeted audience before they’re released, as well as promote specific features or versions of an existing game.
Finally, influencers can promote iGaming partner offers to their followers. Furthermore, they help spread the news about upcoming promotions, events, and giveaways.